When creating this photo, we first had to place the photo of Ozzy and use the quick select tool to cut out the background. We then changed the background colour to a light blue and changed the blend mode to difference. After this we added the fun shape and changed the colour to orange. Next, we created a gradient going from black to white and decreased the opacity so that it was barely noticeable. Our last step was adding the text. We went with a new font from the font website and added it to photoshop. We used a custom gradient on the "Ozzyrific World Tour" text to create a colourful look. We then typed the date and location and entered all the text in the centre of the page.
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These are the shoe ads that inspired me when creating my shoe ad. In the first ad, Nike is advertising the Air Mags. My favourite thing about this ad is the way the colour stands out with the grey theme of the ad. I also like the gradient from dark grey to light grey in the background, and used this idea in my own ad. The simplistic text style is also interesting, and the all caps makes it very prominent. In the second ad, I again noticed the way a gradient is used to draw all attention into the shoe. I really liked the idea of taking the shoe and breaking down the parts, but wasn't sure it would work with my advertisement. The final ad is for the shoe I used, the Jordan 31. I liked how the gradient of the background matched the gradient of the shoe - black to red. I combined the effects I liked from each of these ads into my own.
When creating this shoe advertisement, I wanted to create a simple yet eye catching colourway that went along w the colours in the shoe. I started with a black background and added my shoes on top of that. I then added a gradient going from red to transparent starting at the bottom and moving upwards. I liked the way the gradients looked on my inspiration ads and wanted to recreate this look with my ad. I then spent a while deciding on a font and slogan. I chose the font because it looks sleek and professional. I decided to mess with the effects, and chose a gradient that matched the shoe - white to red. I added a drop shadow to emphasize the text. I felt like I needed to represent the brand more, so i added a red Nike logo and a red Jordan logo. I finished by centering everything.